“At JQ, we are in the business of tapping into your senses— tactile, intellectual and visual—and helping you tap into our worldwide network of jewelry business resources.”
Marion Minor
President and CEO
JQ Publishing,
a division of M2MEDIA360
Trends
The Blues from Brazil
Blue is a universal color. It is the color of the sky, of flowers, of gemstones from Brazil.
By Cynthia Unninayar
Blue is a perennial favorite in fashion and in fashionable jewelry. It conveys importance, strength, and trust, and has long been associated with stability, unity, and intelligence. A calming color, it is also one of the most popular colors in home décor, especially for bedrooms since it is reputed to help bring on sleep. In some cultures around the world, blue holds particular significance in religion, and can promote peace, or ward off evil spirits. In the West, brides like to have “something blue” as part of the wedding ritual.
In jewelry, blue comes in a variety of shades and types from the gem-rich country of Brazil, where the nation’s talented designers turn them into the Blues from Brazil.